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Giorgio Pace Projects
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Giorgio Pace Projects (GPP) is a boutique, creative business development consultancy that specializes in connecting luxury brands and businesses – primarily in the art, fashion and not-for-profit sectors – for mutual benefit.

These connections can be discreet and small in scale, or they can play out on the international stage via a major marketing programme or stellar event. Whatever the brief, GPP’s subtle understanding of how best to reach and influence the right people, coupled with its forensic attention to detail, impressive international network and ability to deliver against objectives and within budget, makes it the perfect partner to help businesses grow.

EXPERTISE
Giorgio Pace Projects offers its clients a wide range of services, built upon many years’ experience.
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Bulgari has been setting the pace for Italian style in jewellery, watches, accessories, fragrances, skincare and leather goods since 1884, and is a leading international luxury brand. Bulgari approached GPP in 2013 with a brief to work with them to help “revitalize sleeping markets” by creating a series of highly targeted, excusive events in key cities across Europe and the US. The first project was to organize a dinner for top international clients in St Moritz. GPP was responsible for locating an exclusive venue (a private tower, not open to the public), creating handwritten invitations and then sourcing and managing every element of the evening, from the décor and menu, to the music – which included sourcing a special piano in Zurich and arranging for it to be transported to St Moritz. GPP succeeded in getting 60 key clients to the event and encouraged a number to wear Bulgari jewellery.

Sabina Belli, brand and communication managing director, from Bulgari: “Giorgio Pace has proven to be a great partner for Bulgari. He understands our brand, is a delight to work with and importantly, knows how to create and manage the perfect event. This was a wonderful and memorable evening and we were thrilled with the positive response from our guests.”

Projects
The following represents a selection of key project activity undertaken by Giorgio Pace:
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Bulgari has been setting the pace for Italian style in jewellery, watches, accessories, fragrances, skincare and leather goods since 1884, and is a leading international luxury brand. Bulgari approached GPP in 2013 with a brief to work with them to help “revitalize sleeping markets” by creating a series of highly targeted, excusive events in key cities across Europe and the US. The first project was to organize a dinner for top international clients in St Moritz. GPP was responsible for locating an exclusive venue (a private tower, not open to the public), creating handwritten invitations and then sourcing and managing every element of the evening, from the décor and menu, to the music – which included sourcing a special piano in Zurich and arranging for it to be transported to St Moritz. GPP succeeded in getting 60 key clients to the event and encouraged a number to wear Bulgari jewellery.

Sabina Belli, brand and communication managing director, from Bulgari: “Giorgio Pace has proven to be a great partner for Bulgari. He understands our brand, is a delight to work with and importantly, knows how to create and manage the perfect event. This was a wonderful and memorable evening and we were thrilled with the positive response from our guests.”

CURATION
Giorgio Pace Projects is an independent, itinerant organization that creates and disseminates contemporary art and design in Engadine, Switzerland. It started as a standalone business in 2010 and now shares its name with the wider GPP business development consultancy.

To date there have been two major exhibition projects that have been created and curated by GPP – Magic Mountain and A Lunatic on Bulbs.
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Bulgari has been setting the pace for Italian style in jewellery, watches, accessories, fragrances, skincare and leather goods since 1884, and is a leading international luxury brand. Bulgari approached GPP in 2013 with a brief to work with them to help “revitalize sleeping markets” by creating a series of highly targeted, excusive events in key cities across Europe and the US. The first project was to organize a dinner for top international clients in St Moritz. GPP was responsible for locating an exclusive venue (a private tower, not open to the public), creating handwritten invitations and then sourcing and managing every element of the evening, from the décor and menu, to the music – which included sourcing a special piano in Zurich and arranging for it to be transported to St Moritz. GPP succeeded in getting 60 key clients to the event and encouraged a number to wear Bulgari jewellery.

Sabina Belli, brand and communication managing director, from Bulgari: “Giorgio Pace has proven to be a great partner for Bulgari. He understands our brand, is a delight to work with and importantly, knows how to create and manage the perfect event. This was a wonderful and memorable evening and we were thrilled with the positive response from our guests.”

ABOUT
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Giorgio Pace Projects was founded by Italian national Giorgio Pace in 2010 and is based in Paris, France and St. Moritz, Switzerland.

Giorgio started his career at the prestigious Metropolitan Museum of Art in New York, where he was employed to research and help curate exhibits from the drawing department. From there he moved back to Italy to become assistant curator for the 1993 Venice Biennale, helping to organize the many, and often large, exhibits in this world-renowned event. Activities included everything from attaching labels to exhibits, to liaising with artists, sponsors, and the media.

Giorgio returned to New York to undertake an MA in Visual Arts Administration at NYU and while there, he worked for the Solomon R. Guggheneim Museum, coordinating the exhibition “The Italian Metamorphosis: 1943 – 1968” with art critic Germano Celant. A large part of his job at this time was to contact, and persuade, mostly Italian private collectors, foundations and public institutions to lend their artworks to the exhibition. After completing his MA, Giorgio became corporate development assistant at the Dia Center for the Arts, where he was responsible for establishing a collaboration with the Fondazione Prada and Miuccia Prada, which resulted in a number of exhibitions. From there he went to the Bard Graduate Center for the Decorative Arts and worked closely with the curator in organizing the exhibition Ambiente Barocco. Giorgio was both instrumental in encouraging private collectors to lend their pieces, as well as raising considerable sums in sponsorship.

Giorgio used his connection with NYU for two further projects. The first was with the board of trustees of the Casa Italiana Zerilli-Marimo, who he helped develop a network of sponsors for various cultural projects within NYU and launched a fundraising campaign which achieved 70 per cent growth under his watch. Secondly he collaborated with Italian fashion designer Krizia to facilitate a retrospective of her work at the Grey Art Gallery at NYU. In addition to securing the venue, Giorgio coordinated and supervised the installation of the exhibition and created and managed the opening party, including food, décor, entertainment and the all-important guest list.

In 1999 Giorgio entered the world of publishing, first working on the launch of V magazine and then managing sponsorship of Visionaire, a quarterly art / fashion / design publication. In 2003 he became the director of advertising and communications for V Man, working closely with some of the world’s leading brands. During the next few years Giorgio consolidated his credentials in publishing and luxury brands and expanded his contacts, undertaking a wide range of projects.

An art and design lover from a young age, in 2010 he decided to put his interests and skills together and founded Giorgio Pace Projects – an independent, itinerant organization that creates and disseminates contemporary art, design and architecture projects in Engadine, Switzerland. From an initial idea, Giorgio works with artists and designers to create each project and then fundraises, organizes opening events and ensures they are attended by international collectors and VIPs, as well as by the art media.

In 2012 he was asked personally by high-profile former editor-in-chief of French Vogue, Carine Roitfeld to be her advertising director as she launched her new magazine – CR Fashion Book.

Giorgio Pace Projects was expanded to become a business development consultancy in 2013 to capitalize on Giorgio’s vast experience as a consultant on numerous projects, his incredible network and his impressive ability as a facilitator.

Giorgio lives in Paris and St Moritz and is fluent in Italian, French and English. He loves to travel and particularly enjoys finding amazing new venues and great restaurants. Art has always played a major part in his life and he describes his tastes as eclectic. He has an interest in everything from old masters to contemporary pieces but most recently has been collecting artists such as Roni Horn and Kiki Smith, in addition to up-and-coming artists and photographers.

PRESS
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Bulgari has been setting the pace for Italian style in jewellery, watches, accessories, fragrances, skincare and leather goods since 1884, and is a leading international luxury brand. Bulgari approached GPP in 2013 with a brief to work with them to help “revitalize sleeping markets” by creating a series of highly targeted, excusive events in key cities across Europe and the US. The first project was to organize a dinner for top international clients in St Moritz. GPP was responsible for locating an exclusive venue (a private tower, not open to the public), creating handwritten invitations and then sourcing and managing every element of the evening, from the décor and menu, to the music – which included sourcing a special piano in Zurich and arranging for it to be transported to St Moritz. GPP succeeded in getting 60 key clients to the event and encouraged a number to wear Bulgari jewellery.

Sabina Belli, brand and communication managing director, from Bulgari: “Giorgio Pace has proven to be a great partner for Bulgari. He understands our brand, is a delight to work with and importantly, knows how to create and manage the perfect event. This was a wonderful and memorable evening and we were thrilled with the positive response from our guests.”