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Giorgio Pace Projects
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Giorgio Pace Projects (GPP) is a boutique, creative business development consultancy that specializes in connecting luxury brands and businesses – primarily in the art, fashion and not-for-profit sectors – for mutual benefit.

These connections can be discreet and small in scale, or they can play out on the international stage via a major marketing programme or stellar event. Whatever the brief, GPP’s subtle understanding of how best to reach and influence the right people, coupled with its forensic attention to detail, impressive international network and ability to deliver against objectives and within budget, makes it the perfect partner to help businesses grow.

EXPERTISE
Giorgio Pace Projects offers its clients a wide range of services, built upon many years’ experience.

BRAND CONSULTANCY : We understand brands, especially luxury brands, and are a strategic and effective business partner for companies looking to develop their brand by exploring and monetizing new markets and ‘best-fit’ opportunities.

EVENT CREATION & MANAGEMENT : We have created and organized successful events all over Europe and in the US – everything from intimate private dinners to major launch events and exhibitions. We know amazing venues, the best chefs and possess great visual flair and attention to detail, ensuring each event is perfect. Importantly, we also have an impressive network of contacts and are adept at getting the right people to each event.

SPONSORSHIP : Great sponsorships bring benefits to both the sponsoring company and the event, person or organization that is being sponsored. We know how to bring the right partners together and manage the relationship so that each gets maximum benefit.

MEDIA STRATEGY & PR SUPPORT :
We can work alongside client teams to advise on and enhance media programmes, or we can provide standalone media advice and activity, in support of projects such as exhibitions and sponsorships which we may be managing.

FUNDRAISING : Our international network of contacts and ability to reach key influencers helps us establish and deliver successful fundraising initiatives for a range of not-for-profit concerns.

ADVERTISING SALES : As with sponsorship, a great advertising deal should bring benefit to both parties. Our experience of working in publishing, combined with a deep understanding of brands, means that we can put the right brand with the right media outlet – and negotiate preferential rates.

CURATING : We have either assisted with, or been responsible for, the curation of many art exhibitions over the past few years. Our skillset has developed to such an extent that we have even established and curated our own events under the Giorgio Pace Projects brand.

Projects
The following represents a selection of key project activity undertaken by Giorgio Pace:
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Louis Vuitton is one of the most important companies in the fashion world today and it has long had an association with the art world. Not only have we seen great collaborations with Annie Leibovitz and Richard Prince, but the company has established the Espace Louis Vuitton for showcasing contemporary art and artists in both Paris and Tokyo and is currently building the Foundation Louis Vuitton in Paris. This extraordinary ‘temple’ for art and culture has been designed by Frank Gehry and opens in 2014.

GPP has collaborated with Louis Vuitton on many occasions and a number of the projects have helped build the brand’s association with the art world. In New York, GPP was responsible for inviting art collectors and art media to the unveiling of Xavier Veilhan’s sculptures in the flagship Fifth Avenue store, as well as organizing a launch dinner event, while in Europe, GPP secured the brand a prominent position at Baselworld, the world’s premier watch and jewellery fair, and connected it with leading galleries to supply art for its booth.

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Bulgari has been setting the pace for Italian style in jewellery, watches, accessories, fragrances, skincare and leather goods since 1884, and is a leading international luxury brand. Bulgari approached GPP in 2013 with a brief to work with them to help “revitalize sleeping markets” by creating a series of highly targeted, excusive events in key cities across Europe and the US. The first project was to organize a dinner for top international clients in St Moritz. GPP was responsible for locating an exclusive venue (a private tower, not open to the public), creating handwritten invitations and then sourcing and managing every element of the evening, from the décor and menu, to the music – which included sourcing a special piano in Zurich and arranging for it to be transported to St Moritz. GPP succeeded in getting 60 key clients to the event and encouraged a number to wear Bulgari jewellery.

Sabina Belli, brand and communication managing director, from Bulgari: “Giorgio Pace has proven to be a great partner for Bulgari. He understands our brand, is a delight to work with and importantly, knows how to create and manage the perfect event. This was a wonderful and memorable evening and we were thrilled with the positive response from our guests.”

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Pope Benedict XVI had a wish to see different choirs from different religions performing together in the Sistine Chapel. GPP was initially asked if it could effect an introduction between the director of the Sistine Chapel’s choir and the Dean of Westminster in London, in the hope that the Westminster Abbey choir would be happy to perform. They were naturally delighted to receive the invitation but it soon became apparent that the funding was not in place to make everything happen. Rehearsals were needed and that meant 90 children needed to get from Rome to London and then later from London to Rome for two separate rehearsal sessions. GPP stepped in and set about identifying and securing sponsorship from a private donor, thus ensuring the choirs could meet in advance. The main concert also needed to be funded, so GPP worked with the Vatican – and Lady Forte, who was also involved – to create a special weekend in Rome for a select group of 20 donors to thank them for the contributions that made the concert possible. In addition to the beautiful concert, this memorable weekend included an exclusive dinner and a private tour of the Papal apartments.

Michelangelo Nardella, Amministratore Cappella Musicale Pontificia, from the Vatican: “Giorgio’s impressive ‘contact book’ enabled this unique event to come together and we were very pleased that he could find a solution to our problem at such short notice. Giorgio is a delight to work with, was sensitive to the needs of all the parties involved and had great attention to every detail. We were very lucky to have his assistance – and support- throughout this important event.”

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Moët-Hennessy is the prestigious drinks company that joined with Louis Vuitton in 1987 to create LVMH, the multinational, luxury goods conglomerate. Hennessy commissioned a sculpture to commemorate the centenary of the birth of former Hennessy president, Kilian Hennessy in 2007. The sculpture – titled Coffre à Secret (Chest of Secrets) was created by leading French artist Jean Michel Othoniel and was made from glass and aluminium and contained one of Hennessy’s finest cognacs, presented in a Baccarat crystal vessel, with four Murano glasses. GPP was approached to raise the profile of the chest and the occasion that it marked, and also to promote the limited edition replicas, also made by the artist, that Hennessy would be making available for sale. GPP’s strategy was to create a ‘buzz’ around the coffre in the art world and succeeded in securing Hennessy its first ever booth in the VIP Art Collector’s Lounge at the prestigious Art Basel event. Here collectors could not only see the stunning coffre close-up, but could also indulge in enjoying Hennessy’s world-famous cognac. This activity was then replicated at prestigious art fairs in a number of cities worldwide, including Miami and Tokyo. These events proved so successful that parent company Moët-Hennessy asked GPP to create something similar for Belvedere Vodka, which now has a strong presence at the Miami Design Fair.

Arnaud de Saignes, from Moët-Hennessy: “Giorgio Pace knows where art collectors go and how best to reach and influence them. He also knows how to place brands in this world to ensure their profile is maximized in an appropriate manner. We have been very pleased with these associations and have subsequently introduced our Ruinart brand to Art Basel.”

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For more than 10 years, Giorgio Pace was a consultant within the Fashion Media Group, working across the influential style publications Visionaire, V Magazine, VMan and CR Fashion Book. He was part of the launch team for V Magazine and succeeded in securing major sponsorship from Fendi for the launch event in Milan, while for Visionaire he was instrumental in developing and marketing special co-branded issues: Touch with Fendi; Magic with Van Cleef & Arpels and Surprise with Krug. Attendance at major fashion shows in Milan, Paris and New York widened his network of contacts and he developed enduring relationships with luxury brands such as Bulgari and Cartier, as well as an ability to spot exciting new products and designers. Giorgio went on to launch a new magazine, VMan and was personally invited by Carine Roitfeld, former editor-in-chief of French Vogue, to help launch her new magazine, CR Fashion Book in 2012. In his role as director of advertising, as well as negotiating with leading brands, he was also responsible for media strategy and press relations surrounding the launch.

Cecilia Dean, co-founding partner at Visionaire Publishing: “We have had a long-standing relationship with Giorgio Pace in relation to all our publications: Visionaire, V, VMAN, and CR. As a sponsorship/advertising consultant within the group, he understood both the luxury brands and the publications to initiate and activate creative, engaging and enduring partnerships.”

CURATION
Giorgio Pace Projects is an independent, itinerant organization that creates and disseminates contemporary art and design in Engadine, Switzerland. It started as a standalone business in 2010 and now shares its name with the wider GPP business development consultancy.

To date there have been two major exhibition projects that have been created and curated by GPP – Magic Mountain and A Lunatic on Bulbs.

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A Lunatic on bulbs teeters between two worlds, sparking reflection on those points of contact where the world of art meets functionality.
 
A Lunatic on bulbs was what Emily Dickinson once called herself referring to her passion for her garden’s flowers, a passion she indulged in on summer evenings by moonlight spent in the flower beds behind her family home in Amherst, inevitably wearing a white dress. Taking research into the essential element of form and space, the eight artists in the show created outdoor functional objects with a craftsman’s spirit. Through the imaginative use of material and form, they realized a unique combination, i.e. the Swing by Aaron Young, coupling the rough recycled rubber tire with a 24 ct. gold chain or Tom Burr’s liquid rubber on aluminium ping pong table. Furthermore, Adam Mc Ewen’s hare swing, as well as the organic and complex forms by Rob Wynne and Leo Villareal, the rhythmic beats and modular repetitions of the benches by Rirkrit Tiravanija, the chairs by Joel Shapiro and the side tables by Liam Gillick, wove a path of irony and brazenness through the rooms of the Chesa Planta Museum in St Moritz.

This exhibition conceptualized a kind of interior park, offering an unhurried, leisurely experience in which visitors could relax, reflect and play – a place to be in, as well as look at things. A Lunatic on bulbs was the brainchild of Giorgio Pace Projects, in collaboration with Cumulus Studios, New York.

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Rick Owens’ vision for furniture design is as singular and distinctive as that of his other practices, including fashion. Like the images, environments and clothes he produces the forms are sculptural, deceivingly simple and low key; the result of a natural genius for pattern making and innovation, as well as a committed reticence and self control…yet underlying it all is a paradoxical luxury. Plywood chairs that are lined in fisher fur, simple tables that are actually made of petrified wood, enormous beds made from alabaster that have impossible curves and are translucent in the sun. These are surprising, poetic works, somehow evocative of Corbusier and ancient Mayan cities, Blade Runner and Eileen Grey…a masterful alchemy that is so individual and unmistakably Rick Owens.
 
The impetus for Rick designing furniture was need, a need for utilitarian surfaces to live and work with in his Paris atelier. Thus there is a strong sense of unbiased function in these works. The shapes are pared down to something direct and though they can have multiple functions, they remain pure; even those works that are made of precious materials lack any sense of ostentation. Their elegance derives both from the line and materials but equally to the functionality and lack of ornamentation.
 
Magic Mountain, a lyrical title connoting colliding and opposing forces for inspiration, was a show highlighting Rick’s vision for design at the Chesa Planta Museum in St Moritz. Produced in collaboration Rodman&Rudy the exhibition showcased new work as well as some favorites from Rick’s growing oeuvre. Housed in a beautiful 18th century aristocratic home, the Chesa Planta is a museum of living culture that faithfully evokes the domestic culture of a patrician Engadin family of the 18th and 19th centuries. Rick’s work was placed throughout the historically accurate building, creating an interesting, and at points, intentionally jarring juxtaposition of old and new, severe and delicate.

ABOUT
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Giorgio Pace Projects was founded by Italian national Giorgio Pace in 2010 and is based in Paris, France and St. Moritz, Switzerland.

Giorgio started his career at the prestigious Metropolitan Museum of Art in New York, where he was employed to research and help curate exhibits from the drawing department. From there he moved back to Italy to become assistant curator for the 1993 Venice Biennale, helping to organize the many, and often large, exhibits in this world-renowned event. Activities included everything from attaching labels to exhibits, to liaising with artists, sponsors, and the media.

Giorgio returned to New York to undertake an MA in Visual Arts Administration at NYU and while there, he worked for the Solomon R. Guggheneim Museum, coordinating the exhibition “The Italian Metamorphosis: 1943 – 1968” with art critic Germano Celant. A large part of his job at this time was to contact, and persuade, mostly Italian private collectors, foundations and public institutions to lend their artworks to the exhibition. After completing his MA, Giorgio became corporate development assistant at the Dia Center for the Arts, where he was responsible for establishing a collaboration with the Fondazione Prada and Miuccia Prada, which resulted in a number of exhibitions. From there he went to the Bard Graduate Center for the Decorative Arts and worked closely with the curator in organizing the exhibition Ambiente Barocco. Giorgio was both instrumental in encouraging private collectors to lend their pieces, as well as raising considerable sums in sponsorship.

Giorgio used his connection with NYU for two further projects. The first was with the board of trustees of the Casa Italiana Zerilli-Marimo, who he helped develop a network of sponsors for various cultural projects within NYU and launched a fundraising campaign which achieved 70 per cent growth under his watch. Secondly he collaborated with Italian fashion designer Krizia to facilitate a retrospective of her work at the Grey Art Gallery at NYU. In addition to securing the venue, Giorgio coordinated and supervised the installation of the exhibition and created and managed the opening party, including food, décor, entertainment and the all-important guest list.

In 1999 Giorgio entered the world of publishing, first working on the launch of V magazine and then managing sponsorship of Visionaire, a quarterly art / fashion / design publication. In 2003 he became the director of advertising and communications for V Man, working closely with some of the world’s leading brands. During the next few years Giorgio consolidated his credentials in publishing and luxury brands and expanded his contacts, undertaking a wide range of projects.

An art and design lover from a young age, in 2010 he decided to put his interests and skills together and founded Giorgio Pace Projects – an independent, itinerant organization that creates and disseminates contemporary art, design and architecture projects in Engadine, Switzerland. From an initial idea, Giorgio works with artists and designers to create each project and then fundraises, organizes opening events and ensures they are attended by international collectors and VIPs, as well as by the art media.

In 2012 he was asked personally by high-profile former editor-in-chief of French Vogue, Carine Roitfeld to be her advertising director as she launched her new magazine – CR Fashion Book.

Giorgio Pace Projects was expanded to become a business development consultancy in 2013 to capitalize on Giorgio’s vast experience as a consultant on numerous projects, his incredible network and his impressive ability as a facilitator.

Giorgio lives in Paris and St Moritz and is fluent in Italian, French and English. He loves to travel and particularly enjoys finding amazing new venues and great restaurants. Art has always played a major part in his life and he describes his tastes as eclectic. He has an interest in everything from old masters to contemporary pieces but most recently has been collecting artists such as Roni Horn and Kiki Smith, in addition to up-and-coming artists and photographers.

PRESS
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